Helping Your Business Shine Online

At The Palmetto Company, we believe every mom-and-pop shop deserves a bold online presence.
 We specialize in social media management tailored for small businesses — from charming boutiques to local cafés and service pros. Our mission is simple: take the stress out of content creation so you can focus on running the business you love.

Rooted in South Carolina, we bring southern hospitality to digital strategy — blending creativity, consistency, and care into every post, story, and reel. Whether you're just getting started or ready to grow, we're here to help your business shine online — one authentic connection at a time.

A woman smiling while looking at her smartphone surrounded by floating social media icons.

Social Media Management

Let us take social media off your plate so you can focus on running your business. From engaging captions to consistent posting, we handle the details that help your brand stay active, professional, and top-of-mind.

Office workspace with three desktop computers displaying graphic design and content design presentations, a large monitor with a content design slide, notebooks, a smartphone, and office supplies on a wooden desk.

Branding & Content Design

Your visuals should tell your story. We create custom graphics, branded templates, and eye-catching content that reflects your business’s personality and connects with your ideal audience.

A man sitting at a desk holding a computer monitor displaying charts and graphs. Behind him, a blackboard is filled with notes, diagrams, paper packages, and sketches related to marketing and strategy. The desk has a white mug, a stack of papers, a tablet, and a pen holder.

Strategy & Scheduling

We don’t just post — we plan. Every piece of content we create is backed by strategy, designed to grow your presence and drive engagement. With organized scheduling, your social stays consistent and intentional.

Flowchart illustrating three steps: Awareness with a megaphone icon, Engagement with a speech bubble icon, and Conversion with a finger tap icon, connected by arrows.

At The Palmetto Company, we guide small businesses through a simple, effective funnel to grow your online presence with purpose — not guesswork. Here's how it works:

Awareness

This is the first step — getting your business in front of the right eyes. We create scroll-stopping content that introduces your brand, builds recognition, and reaches new potential customers through strategic posts, hashtags, and collaborations.

Engagement

Once people notice you, we help them stick around. Through relatable captions, stories, and community-focused content, we spark conversations, reactions, and loyal followership — turning browsers into believers.

Conversion

The final goal? Action. Whether it's booking a service, visiting your store, or messaging for a quote — our strategy is designed to drive real results for your business. We move followers from “just looking” to “let’s do this.”

Social Media Presence Funnel

Here’s what we really do behind the scenes: 🧠 Build strategy around your goals 🗓️ Plan content so you're never scrambling last minute 🎨 Design branded graphics that reflect your vibe 📈 Track performance and adjust 💬 Engage with your audien
Here’s what we really do behind the scenes: 🧠 Build strategy around your goals 🗓️ Plan content so you're never scrambling last minute 🎨 Design branded graphics that reflect your vibe 📈 Track performance and adjust 💬 Engage with your audience 💻 Save you hours of time and mental energy If you're still doing all of this yourself… whew. It might be time to pass the baton. 📲 Book your free consultation — and take this off your plate. #SocialMediaManager #ThePalmettoCompany #SmallBizSupport #DigitalMarketingHelp #WorkSmarter #ContentStrategy #PalmettoProud
Drowning in content, platforms, and pressure? You don’t have to do it all alone. 🎯✨ At The Palmetto Company, we turn chaos into clarity — building intentional, on-brand strategies so your business can grow without the guesswork. 📱 Social Media Management 🎨 Custom Content Creation 📊 Strategy That Works Let us handle the scroll, so you can focus on your goals. #ThePalmettoCompany #SocialMediaMadeSimple #SmallBusinessSupport #ContentWithPurpose #DigitalMarketingExperts #SCMarketing #SocialMediaManagement #BrandStrategy
Social media shouldn’t be stressful. Let us help you with confidence, clarity, and content that connects. 📲 #ThePalmettoCompany #SocialMediaManager #SmallBusinessSupport #ContentWithPurpose #SCBusiness #SpartanburgSC #DigitalMarketingAgency #ReelMarketing #InstagramForBusiness #BrandWithPurpose #SocialStrategy #ContentCreation #MarketingMadeEasy #GrowYourBusiness #SocialMediaTips #EntrepreneurLife
Running a local biz and stuck on what to post? Here are 3 super simple ideas that build connection and credibility 💡 Need help turning ideas into strategy? That’s where we come in. 📍 Based in Spartanburg, serving small biz owners everywhere. #ThePalmettoCompany #SocialMediaTips #SmallBusinessReels #WhatToPost #LocalBusinessMarketing #ContentIdeas #SpartanburgSC #MarketingHelp #SocialMediaSupport
Day in the Life of a Social Media Manager. Need help like this for your business? Let’s chat! 🗣️ #ReelTips #SmallBusinessReels #SocialMediaGrowth #PalmettoReel #MarketingHacks
Are you making one of these mistakes on social media? 👀 You’re not alone — most small business owners are juggling everything, and content often falls to the bottom of the list. Here are 3 mistakes we see all the time (and how to fix th
Are you making one of these mistakes on social media? 👀 You’re not alone — most small business owners are juggling everything, and content often falls to the bottom of the list. Here are 3 mistakes we see all the time (and how to fix them so your posts actually work FOR you): 👉 Swipe to see if you’re guilty of any of these… We’re here to help you show up with purpose — not just “post and hope.” 📲 Book a free consultation to get started! #ThePalmettoCompany #SocialMediaTips #SmallBusinessMarketing #SpartanburgSC #ContentStrategy #MomAndPopMarketing #SocialMediaSupport #GrowYourBusiness #DigitalMarketingForSmallBusiness
📲 New Blog Just Dropped - 🔗 Link In Bio! Why Social Media Marketing Is Essential in 2025 In a digital world that never stops scrolling, showing up strategically isn’t optional—it’s everything. ✨ Learn how short-form video, smart
📲 New Blog Just Dropped - 🔗 Link In Bio! Why Social Media Marketing Is Essential in 2025 In a digital world that never stops scrolling, showing up strategically isn’t optional—it’s everything. ✨ Learn how short-form video, smarter algorithms, and social commerce are shaping the way brands grow this year. #SocialMediaMarketing #DigitalStrategy2025 #ContentWithPurpose #HunterGreenVibes #SmallBusinessGrowth #SocialCommerce #MarketingMatters
Welcome to The Palmetto Company! We’re a Spartanburg-based social media management studio with one mission: helping small businesses shine online. From custom content to strategy that actually works, we’re here to take social media off
Welcome to The Palmetto Company! We’re a Spartanburg-based social media management studio with one mission: helping small businesses shine online. From custom content to strategy that actually works, we’re here to take social media off your plate — so you can focus on what you do best: running your business. 💬 Tag a local business you love — and let’s grow together! #ThePalmettoCompany #SpartanburgSC #SmallBusinessSupport #SocialMediaManager #MomAndPopShops #GrowYourBusiness #SouthCarolinaBusiness #BrandingForSmallBusiness #ContentStrategy #LocalBusinessLove
Here’s what we really do behind the scenes: 🧠 Build strategy around your goals 🗓️ Plan content so you're never scrambling last minute 🎨 Design branded graphics that reflect your vibe 📈 Track performance and adjust 💬 Engage with your audien
Drowning in content, platforms, and pressure? You don’t have to do it all alone. 🎯✨ At The Palmetto Company, we turn chaos into clarity — building intentional, on-brand strategies so your business can grow without the guesswork. 📱 Soc
Social media shouldn’t be stressful. Let us help you with confidence, clarity, and content that connects. 📲 #ThePalmettoCompany #SocialMediaManager #SmallBusinessSupport #ContentWithPurpose #SCBusiness #SpartanburgSC #DigitalMarketingAgency #R
Running a local biz and stuck on what to post? Here are 3 super simple ideas that build connection and credibility 💡 Need help turning ideas into strategy? That’s where we come in. 📍 Based in Spartanburg, serving small biz owners everywhere.
Day in the Life of a Social Media Manager. Need help like this for your business? Let’s chat! 🗣️ #ReelTips #SmallBusinessReels #SocialMediaGrowth #PalmettoReel #MarketingHacks
Are you making one of these mistakes on social media? 👀 You’re not alone — most small business owners are juggling everything, and content often falls to the bottom of the list. Here are 3 mistakes we see all the time (and how to fix th 📲 New Blog Just Dropped - 🔗 Link In Bio! Why Social Media Marketing Is Essential in 2025 In a digital world that never stops scrolling, showing up strategically isn’t optional—it’s everything. ✨ Learn how short-form video, smart Welcome to The Palmetto Company! We’re a Spartanburg-based social media management studio with one mission: helping small businesses shine online. From custom content to strategy that actually works, we’re here to take social media off